Privacy Policy

Welcome to EiraLoom ("EiraLoom", "we", "us", or "our"). We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains what information we collect, how we use it, and the rights and choices available to you.

1. Information We Collect

• Identity & Contact Data: name, email address, phone number, billing and shipping addresses.
• Order & Transaction Data: products purchased, order histories, payment method (last four digits and payment status as provided by our payment processor).
• Account Data: usernames, passwords, preferences, saved items.
• Usage & Device Data: IP address, browser type, device identifiers, pages visited, and interactions with our emails or site.
• Communications: messages you send to our support team, product reviews, survey responses.
• Cookies & Similar Technologies: small files placed on your device to enable core functionality, analytics, and personalization. See Cookies.

2. How We Use Your Information

• To process and deliver your orders, including payments, shipping, and returns.
• To manage your account and provide customer support.
• To operate, maintain, and improve our website, products, and services.
• To personalize your experience and show relevant content and offers.
• To send transactional communications (e.g., order confirmations, shipping updates).
• To send marketing communications where permitted by law with opt-out options.
• To detect, prevent, and address fraud, security, and technical issues.
• To comply with legal obligations and enforce our Terms of Service.

3. Legal Bases for Processing

Where required, we process personal data on the following bases: performance of a contract, legitimate interests (such as site security and improvements), compliance with legal obligations, and your consent for specific activities (e.g., certain marketing and cookies).

4. Sharing Your Information

We do not sell your personal information. We may share it with:

• Service Providers: payment processors, shipping partners, analytics providers, and IT/cloud services who process data on our behalf under confidentiality agreements.
• Legal & Compliance: authorities or third parties where required by law or to protect rights, safety, and security.
• Business Transfers: in connection with a merger, acquisition, or asset sale, your information may be transferred as permitted by law.

5. International Transfers

Your information may be transferred to and processed in countries outside your own. Where applicable, we implement appropriate safeguards to protect your data in accordance with relevant laws.

6. Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this policy, including to meet legal, accounting, or reporting requirements. Order records are typically kept for at least the period required by tax and consumer laws.

7. Your Rights & Choices

Depending on your location, you may have rights such as access, correction, deletion, portability, and restriction or objection to processing. You can also opt out of marketing at any time using the links in our emails or by contacting us.

8. Cookies

We use cookies that are necessary for the site to function, as well as optional analytics and performance cookies. You can control cookies through your browser settings. Disabling certain cookies may impact site functionality.

9. Security

We use appropriate technical and organizational measures to protect your information. However, no method of transmission over the Internet or electronic storage is completely secure.

10. Children

Our website is not directed to children under the age of 13 (or the relevant age in your jurisdiction), and we do not knowingly collect personal information from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated version with a new "Last updated" date. Your continued use of the site means you accept the updated policy.

12. Contact Us